在外贸邮件群发中，外贸邮件群发主题是非常重要的，好的主题能够大大提高邮件的打开率，下面就让一米软件来给大家分享一下常用的外贸邮件群发主题。

一、邮件营销有趣的主题

如果你的邮件主题能让你的邮件订阅者发笑，那么他们会很乐意的打开它。

幽默需要更多的思考和创造力，但它确实可以给你带来更高的打开率。

以下是一些有趣的邮件主题…

Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)

OpenTable: “Licking your phone never tasted so good”

Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”

The Muse: “We Like Being Used”

Warby Parker: “Pairs nicely with spreadsheets”

UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)

Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”

TicTail: “Boom shakalak! Let’s get started.”

Thrillist: “Try To Avoid These 27 People On New Year’s Eve”

Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”

Gozengo: “NEW! Vacation on Mars”

The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)

二、外贸邮件群发消费者痛点

如果你真的了解你的买家，你应该知道他们最大的痛苦点。利用这些痛点，让邮件订阅者通过为他们解决这个问题来打开你的电子邮件。

下面是一些为消费者痛点提供解决方案的电子邮件主题…

Pizza Hut: “Feed your guests without breaking the bank”

IKEA: “Where do all these toys go?”

IKEA: “Get more kitchen space with these easy fixes”

HP: “Stop wasting money on ink”

Sephora: “Your beauty issues, solved”

Uber: “Since we can’t all win the lottery…”

Thrillist: “How to Survive Your Next Overnight Flight”

Guess: “Wanted: Cute and affordable fashions”

Evernote: “Stop wasting time on mindless work”

Duolingo: “Learn a language with only 5 minutes per day”

三、外贸邮件主题直截了当

当有疑问不知道该怎么写邮件主题时，让你的主题简单明，直接了当吧。可能与你认为的相反，这些“无聊”的主题实际上可以很好地转换。

这里有一些很好的例子，提供了直截了当的的邮件主题…

Al Franken: “Yes, this is a fundraising email”

AYR: “Best coat ever”

Barack Obama: “Hey”

……这些“无聊”的主题在4000万封电子邮件中表现最为出色，打开率在60%-87%之间…

“[Company Name] Sales & Marketing Newsletter”

“Eye on the [Company Name] Update (Oct 31 – Nov 4)”

“[Company Name] Staff Shirts & Photos”

“[Company Name] May 2005 News Bulletin!”

“[Company Name] Newsletter – February 2006”

“[Company Name] and [Company Name] Invites You!”

“Happy Holidays from [Company Name]”

“Invitation from [Company Name]”